Lead Generation Insight
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B2B Lead Generation Articles
- Question #6: Blog Spamming
The Innovative Marketer | Mar 10, 2010 | Permalink
Roy asked: Could you please explain blog spamming and how to avoid being considered a blog spammer by search engines? Wikipedia has a great definition of blog spam.
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- Question #3: Measuring Effectiveness of Social Media
The Innovative Marketer | Mar 10, 2010 | Permalink
Jennifer said: How do you measure effectiveness of social media if you're not gating content? There are a bunch of metrics you can use. Links from other web sites. Mentions on blogs. Print publication pickup. Increases in numbers of speaking...
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- Question #4: Calculating the ROI of Social Media
The Innovative Marketer | Mar 10, 2010 | Permalink
Derick, Stefani, Andrea and a least a dozen others asked questions which I can best summarize as "How do you calculate the ROI of social media?" I'm hoping that you asked these questions, before I did my little spiel on...
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- An open letter to PR agencies ...
The Innovative Marketer | Mar 10, 2010 | Permalink
Hello, my friends in PR. Some of you have seen that I'm looking for a new agency, and a few of you have submitted responses to the RFI we sent out. I even met with some of you these past...
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- Liveblogging at the Eloqua Experience Conference
The Innovative Marketer | Mar 10, 2010 | Permalink
In a room filled with 600 marketers from companies large and small. Last night at the welcome reception, I met one-person marketing departments and reps from some of the largest multi-national corporations in the world for both service and products...
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- 10 Great Marketing Podcasts you Should Not Miss
The Innovative Marketer | Mar 10, 2010 | Permalink
Before doing some spring gardening this weekend, I loaded up the ol' iPod with a bunch of recent marketing-related Podcasts. Podcasts, you recall, were the world-changing, paradigm-shifting phenomena of four years ago, kind of like Twitter is today. My day...
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- Doubling Sales Productivity — Be Prepared!
The Customer Collective | Mar 10, 2010 | Permalink
Improving sales productivity is the Holy Grail of all sales professionals, executives, Sale 2.0 solution providers and every sales consultant. We look for all sorts of tools and mechanisms to impro...
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- 5 Tips to Successfully Managing Gen Y
The Customer Collective | Mar 10, 2010 | Permalink
I put this video together on the fly for Sydney Owen and the rest of theSX Gen Y team who will be presenting their panel discussion on “Why Gen Y Wants to Work ‘With’ You, Not ‘For’ You,� at South b...
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- 'Sales Process' Is In The Air
The Customer Collective | Mar 10, 2010 | Permalink
There is a lot written about the sales process these days: Dave Brock has written several pieces on the sales process recently. He now has launched an initiative to get some new thinking on the ...
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- How do I get my PO in faster?
Inside Sales Tips Blog | Mar 10, 2010 | Permalink
In addition to writing my weekly blog posts on telesales training topics, I monitor a few other blogs in which sales questions arise. A few weeks ago, the following question popped up about getting POs in faster. We're closing in on year-end now, so I think it's topical to repeat the question in today's post, as well as my answer. Have a look:
Question: What methods do you use to put a time limit on a quote without exposing yourself to pressure? Let's say it is two weeks before the end of the quarter. You want to get a sale before the end of the quarter. What methods do you find effective to get the PO in the time you need it? I find that discounting does not contribute to that and that I am not able to back up from the discount even after the time limit. In other words, the discount is...
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