B2B Lead Generation Articles

• Question #6: Blog Spamming
  The Innovative Marketer | Mar 10, 2010 | Permalink
  Roy asked: Could you please explain blog spamming and how to avoid being considered a blog spammer by search engines? Wikipedia has a great definition of blog spam.
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• Question #3: Measuring Effectiveness of Social Media
  The Innovative Marketer | Mar 10, 2010 | Permalink
  Jennifer said: How do you measure effectiveness of social media if you're not gating content? There are a bunch of metrics you can use. Links from other web sites. Mentions on blogs. Print publication pickup. Increases in numbers of speaking...
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• Question #4: Calculating the ROI of Social Media
  The Innovative Marketer | Mar 10, 2010 | Permalink
  Derick, Stefani, Andrea and a least a dozen others asked questions which I can best summarize as "How do you calculate the ROI of social media?" I'm hoping that you asked these questions, before I did my little spiel on...
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• Q&A from the B2B Magazine Social Media Webinar with David Meerman Scott
  The Innovative Marketer | Mar 10, 2010 | Permalink
  David Meerman Scott and I went over time on our B2B Magazine Webinar on social media and agreed that we'd handle Q&A on this blog (and perhaps over on David's as well). I consolidated some of the 50+ questions we...
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• An open letter to PR agencies ...
  The Innovative Marketer | Mar 10, 2010 | Permalink
  Hello, my friends in PR. Some of you have seen that I'm looking for a new agency, and a few of you have submitted responses to the RFI we sent out. I even met with some of you these past...
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• A primer on Social Media ROI
  The Innovative Marketer | Mar 10, 2010 | Permalink
  Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard.
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• Liveblogging at the Eloqua Experience Conference
  The Innovative Marketer | Mar 10, 2010 | Permalink
  In a room filled with 600 marketers from companies large and small. Last night at the welcome reception, I met one-person marketing departments and reps from some of the largest multi-national corporations in the world for both service and products...
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• 10 Great Marketing Podcasts you Should Not Miss
  The Innovative Marketer | Mar 10, 2010 | Permalink
  Before doing some spring gardening this weekend, I loaded up the ol' iPod with a bunch of recent marketing-related Podcasts. Podcasts, you recall, were the world-changing, paradigm-shifting phenomena of four years ago, kind of like Twitter is today. My day...
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• Twitter and Social Media: Pointless babble or pot of gold?
  Marketing Experiments | Mar 10, 2010 | Permalink
  According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...
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• Doubling Sales Productivity — Be Prepared!
  The Customer Collective | Mar 10, 2010 | Permalink
  Improving sales productivity is the Holy Grail of all sales professionals, executives, Sale 2.0 solution providers and every sales consultant.  We look for all sorts of tools and mechanisms to impro...
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• Trust Quotes #3: Dr. Eric Uslaner on the Nature of Trust
  The Customer Collective | Mar 10, 2010 | Permalink
  My guess is not many TrustMatters blog readers recognize the name Eric Uslaner. Nevertheless, it would be hard to overstate his importance in the field of trust. Dr. Deborah Nixon, a trust academi...
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• 5 Tips to Successfully Managing Gen Y
  The Customer Collective | Mar 10, 2010 | Permalink
  I put this video together on the fly for Sydney Owen and the rest of theSX Gen Y team who will be presenting their panel discussion on “Why Gen Y Wants to Work ‘With’ You, Not ‘For’ You,� at South b...
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• Edelman Digital: When Is Your Website A Community?
  The Customer Collective | Mar 10, 2010 | Permalink
    One of the pet projects I've taken on since joining Edelman has been taking over the responsibilities of the "website", a project that as many professional services firms can relate to began to head...
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• 'Sales Process' Is In The Air
  The Customer Collective | Mar 10, 2010 | Permalink
  There is a lot written about the sales process these days: Dave Brock has written several pieces on the sales process recently. He now has launched an initiative to get some new thinking on the ...
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• How do I get my PO in faster?
  Inside Sales Tips Blog | Mar 10, 2010 | Permalink
  In addition to writing my weekly blog posts on telesales training topics, I monitor a few other blogs in which sales questions arise. A few weeks ago, the following question popped up about getting POs in faster. We're closing in on year-end now, so I think it's topical to repeat the question in today's post, as well as my answer. Have a look: Question: What methods do you use to put a time limit on a quote without exposing yourself to pressure? Let's say it is two weeks before the end of the quarter. You want to get a sale before the end of the quarter. What methods do you find effective to get the PO in the time you need it? I find that discounting does not contribute to that and that I am not able to back up from the discount even after the time limit. In other words, the discount is...
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